Hennes&MauritzAB, founded by ErlingPersson in Sweden in 1947, sells clothing and cosmetics. H&M's growth has been phenomenal, with more than 3,000 stores in 28 countries. Germany is his biggest market, followed by Sweden and Britain.

HM sells clothing and cosmetics in 24 countries and employs more than 50,000 people. Unusually, H&M does not have a factory of its own. It works with more than 700 independent suppliers in Asia and Europe.

For the Chinese, they heard about ZARA before they knew about H&M. After rapidly gaining ground in Europe and North America, H&M set its sights on China and Asia in 2007.

The potential of the east will be H&M's place to go. H&M, a fashion brand that combines style, quality and low prices; A mass-market brand that every year selects a hot top guru to work with; A clothing company in China, has been regarded as a textbook model brand...