Cooperation brand

Cooperation brand

"Heilan home" (HLA) is a clothing brand of heilan home co., LTD., which mainly adopts the chain retail mode to sell men's clothing, accessories and related products.The "taiping bird" brand was founded in 1995. After the establishment of the brand, the first problem is the positioning of the brand products. So we began to visit various clothing markets at home and abroad to gather inspiration. Finally, inspired by foreign and Hong Kong leisure brands, and after comparing the specific situations in the domestic and foreign markets, we found that the men's wear market at that time was full of formal wear, and few people made casual clothes. At that time, in foreign countries, the casual style was in full bloom. We keenly feel that, with the development of our economy and society, people's life will be more colorful, it is obviously difficult to meet people's overall needs for different occasions in formal dress. Therefore, taiping bird finally selected casual men's clothing as its main product direction, which created the industry at the time first. Of these, we are more famous for our casual shirts. The various styles and colors win the market for taiping bird as well as the opportunity for the company to develop

In early 2002, zhou jianping, President of heilan group, went to Japan for market investigation. During his stay in Japan, he was deeply impressed by the variety of Japanese clothing brands, the popular price and the way of buying by himself. After returning to China, zhou jianping launched this mass-consumption clothing sales model in China and founded jiangyin hailan home clothing co., LTD. In September, 2002, the first shop of "heilan home" -- nanjing zhongshan north road store was officially opened.